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Home >> About Us >> E-motion
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It’s not just about automobiles.
It’s about relationships, Team Spirit and Passion.It’s what unites Eicher with motion. We call it E-motion. The essence of Eicher.  |
 Relationship |
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It’s probably what makes a farmer call his tractor “My Other Son”; Makes a motorcyclist call his Enfield Bullet “My First Love”; Makes a businessman call his Eicher truck “My Partner”. |
| Team Spirit |
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It goes beyond our organisational boundary to embrace each one of our vendors and dealers. Our strong vendor network has given us the confidence to indigenise the latest technology in the shortest possible time. And our strong nation-wide dealer network enables us to be on call with our customers, feel their pulse and meet their need. |
| Passion |
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It helps our engineers to put their hearts (besides their minds) in product development. It’s what induced us to identify and make over 85 different applications for the Eicher LCV and develop new series of Enfield motorcycles for the bike enthusiasts world over. | |
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